Monday - Friday8AM - 9PM
OfficesBloomsbury Square, London WC1B 4EA

TRIZ for X 2021

Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.
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Genrikh Saulovich Altshuller

About TRIZ for X

TRIZ for X is back.

Modern TRIZ promises to make sense of the environment we are in and adapt to changing needs. Today’s environment to many is akin to reset in the way work is done. Market followers need to take this underlying change to make effective prediction of what to target.

TRIZ offers time tested, validated tools for identifying key changes to reposition offerings. TRIZ for X 2021 would bring to you in your study room, the Masters in this field on their thoughts on what and how to build new offerings which echo market sentiments.

Genrikh Saulovich Altshuller

Overview of the Conference

This conference would have TRIZMasters operating in varied markets talking on how to apply modern TRIZto current market scenario. The topics would cover two broad themes namely:

  • 1. – WHAT are the challenges which need to be addressed to enhance value proposition of the organisation?
  • 2. – HOW to apply time tested TRIZ tools to build the product portfolio & ensure, market winning products.

There would be Masterclasses, to get deep insight into select topics of importance to current times.The sessions would be held in an online format with contents being available on the net. The topics would be covered over multiple sessions spread over aweek.

Genrikh Saulovich Altshuller

Highlights

  • World renowned TRIZ masters would engage you on the best reways to tackle the new challenges.
  • Deep learning with TRIZ masters through tutorials on hot TRIZ topics.
  • Convenient learning from comfort of your home/office.
  • High value at affordable cost.
  • Get your problems doubts cleared by experts.
Genrikh Saulovich Altshuller

Why to attend

All stakeholders of product development feel the need to make sense of the new reset taking place in the marketplace. This calls for organisation and individuals todevelop new processes and skills. TRIZ toolbox promises to understand and resolve issues to satisfy the contradictions.

Organizational processes and individual responses need to be relooked. This conference would help individuals and organisations train their sights on what aspects and how to achieve this need to develop winning products.

Genrikh Saulovich Altshuller

Benefits & Learning

For Product developers this conference would serve to give a ringside perspective on how to apply the most powerful technique namely TRIZ to their product development processes from the world’s foremost experts.

To TRIZ practitioners this conference would help consolidate and learn how to apply TRIZ tools to enhance their capacity as an innovator.

The Masterclasses are designed to gain deep insight into tools of relevance.

LANGUAGES of TRIZ For X 2021
The official language of the event for speakers are English.

Timings of the TRIZ for X 2021
Greenwich Time: 11:30am to 3:15pm
India Time: 5:00pm to 8:45pm
Boston Time: 7:30am to 11:15am
Moscow Time: 7:30am to 11:15am
Beijing Time: 7:30pm to 11:15pm
Tokyo Time: 8:30pm to 12:15pm
UAE time : 3:30pm to 7:15pm

Genrikh Saulovich Altshuller

PARTICIPATION FEE

The TRIZ for X 2021 participant package includes online connection to all sessions including Master Classes. We shall send the link to all the registered participants, for joining the sessions in advance.

The provision of video recordings and presentations for registered participants, would be made available. In case the registered participant misses any session, the Recorded sessions could be viewed by the participant, within 30 days, post it is made available.

The total participant fee is INR 1,500 (approximately 22 USD). If payment is made in another currency, currency conversion is calculated at the rate of the bank of the payer. Third party payment gateway fees would be applicable.

Partial participation as well as partial payment is not available.

Refund would be processed, after deducting the Processing charges of 50% in case of any cancellation. Cancellations would be entertained only if intimated 7days prior to the conference

Genrikh Saulovich Altshuller

CONTACTS AND ADDITIONAL INFORMATION

If you have questions about participation in TRIZ for X 2021, please, contact: info@trizasia.com

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Monday
November 15, 2021
5:00pm to 6:00pm ( IST )

Topic : Initial breakthrough ideas are not enough.

Speaker : Dr. Oleg Feygenson, Ph.D., TRIZ Master.

Principal Engineer,
Samsung electronics
President MATRIZ ( International TRIZ Association )

Oleg Feygenson holds a Ph.D. degree in Plasma-Technology and an M.S. degree in Electro-Technology from Saint Petersburg State Polytechnic University.

Dr. Feygenson is a certified TRIZ Master by the International TRIZ Association (MATRIZ)

Dr. Oleg Feygenson was elected as the president of International TRIZ Association in September, 2019

Dr. Feygenson is a Principal Engineer at Manufacturing Core Technology Team, Global Technology Center of Samsung Electronics.

Prior to Samsung Electronics, Dr. Feygenson worked for the world’s largest TRIZ consulting company GEN3 Partners, Inc. As a Senior Principal and Chief Researcher at GEN3 Partners he managed dozens of successful innovation projects for world-class companies such as General Electric, Doosan Infracore, Unilever, Owens-Illinois and others.

Prior to GEN3, he was an Assistant Professor with the Department of Electro-technique and Electro-technology at Saint Petersburg State Polytechnic University, Russia.
He was also a Plasma Physicist at Archimedes Technology Group, Inc. San Diego, USA.
Dr. Feygenson is the author of several US and WO patents and over 20 published articles.

Monday
November 15, 2021
6:00pm to 7:00pm ( IST )

Topic : TRIZ Application for Successful Startups Development

Speaker : Dr. Simon S.Litvin, PhD, TRIZ Master.

CEO GEN TRIZ, LLC, USA
Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ

Dr. Litvin is one of the founders of GEN TRIZ and is responsible for the quality of its innovation services. He drives the ongoing development, testing and implementation of GEN TRIZ’s methodology, and supervises GEN TRIZ’s Global Knowledge Network of experts. Dr. Litvin has led dozens of innovation projects for Fortune 1000 companies worldwide including Alcoa, British American Tobacco, Chiquita, Clorox and Covidien. He is also the CEO of Algorithm, GEN TRIZ’s technical innovation center in St. Petersburg, Russia.

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Prior to joining GEN TRIZ, Dr. Litvin served as an Executive Vice President and Chief Scientist of Pragmatic Vision International (PVI). At PVI, he developed more than 100 breakthrough technologies for the company’s delivery system in Russia and Israel. Before PVI, he served as Vice President at Invention Machine Corporation where he led numerous international consulting projects for Fortune 500 companies such as P&G, Motorola and Intel.

Dr. Litvin is one of the world’s foremost experts on Open Innovation, Value Engineering, and TRIZ. He has more than 35 years of experience of developing, teaching, and implementing innovation methods.
He is the Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ. He is also a member of the Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).

Dr. Litvin is the author of over 20 patents, nearly 100 scientific and academic articles, and six books.

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Monday
November 15, 2021
7:15pm to 8:00pm ( IST )

Topic : Case study from Fleet Guard Filtrum Pvt Ltd.

Speaker : To Be Decided

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Monday
November 15, 2021
7:15pm to 7:25pm ( IST )

Topic : Fleetguard Filters Private Limited Journey of TRIZ.

Speaker : Niranjan Kirloskar, Managing Director
Fleetguard Filters Private Limited (FFPL)

Niranjan has a rich & varied experience over 2 decades which extends in strategic planning, finance, collaborations, and joint ventures.

Strong business development professional skilled in Business Strategy, International business environment, and has extensive understanding of the complexities of the International market.

Niranjan is a self-motivated and result-driven and have a keen interest in exploring new business areas.

Niranjan strongly believes in employee welfare projects as every company is defined by the people it hires to serve its customers

Monday
November 15, 2021
7:25pm to 7:40pm ( IST )

Topic : Reducing the blow molded part cost by 10%.

Speaker : Prakash Thorat, Sr DGM New Product Development
Fleetguard Filters Private Limited (FFPL)

Mechanical engineer, having experience in the areas of manufacturing engineering, operations management, projects & new product development for more than 24 years.

Currently leading the function of new product Development as Sr Deputy General Manager in Fleetguard Filters Pvt Ltd.

Having rich experience in the areas like manufacturing engineering and implementing new projects & setting up world class manufacturing processes in Fleetguard plants.

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Monday
November 15, 2021
7:40pm to 8:00pm ( IST )

Topic : To ensure defect free joining of parts to 3D Blow Molded Pipes at locations which are difficult to access

Speaker : Jaykumar R. Alatekar, AGM Manufacturing Engineering
Fleetguard Filters Private Limited (FFPL)

Graduate in Mechanical Engineering from Shivaji University, Kolhapur, & having professional experience of 22 years.

Started career with Philips India Ltd., as a Graduate Trainee & worked in areas of Tool Room, Tool Design & Process Engineering for manufacturing & proving of precision injection molds and stamping parts – for 11 years.

Later, worked with VW India for 8 years, as a Supplier Readiness Management team member, responsible for development and line set up for electrical commodity parts & localization of engine casting parts, viz. All types of Lamps, HVAC, Wiring Harnesses etc.

Currently, working with Fleetguard Filters private Ltd. for last 3 years with Manufacturing Engineering function & responsible for new product and process development for plastic parts & sub-assemblies.

Monday
November 15, 2021
8:00pm to 8:45pm ( IST )

Topic : Overview of Intensive Evolution System based on TRIZ – A GAZ Story

Speaker : Alexey Fomenko

Certified TRIZ specialist (level 4).
Head of TRIZ at GAZ Group

Graduated Bauman Moscow State university, studied System Engineering at Massachusetts Institute of Technology.
Have an experience in the commercialization of innovative developments.
Patents in Russia, China, USA, Great Britain.
Head of TRIZ at GAZ Group

GAZ Group is the major manufacturer of commercial vehicles in Russia. The Group produces trucks and buses with total weight from 2.8 to 10 tons and supplies them to 55 countries globally. Currently, GAZ Group employs 12 TRIZ experts who devote 100% of their time to solving problems using TRIZ tools.

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Tuesday
November 16, 2020
5:00pm to 6:00pm ( IST )

Topic : Trend of Evolution of Product’s Functionality to Increase Accuracy of Strategic Product Development

Speaker : Valeri Souchkov, TRIZ Master

Vice President of Development and Communication, MATRIZ
President of the International Business TRIZ Association
Founder ICG Training & Consulting

Valeri Souchkov heads ICG Training & Consulting, a company in the Netherlands with experience of delivering TRIZ and Systematic Innovation services to over 700 customer organizations worldwide including Fortune Global 500 companies. He also teaches TRIZ and Systematic Innovation at the University of Twente and TIAS Business School. He is Vice President and Board Member of the International TRIZ Association (MATRIZ), President of the International Business TRIZ Association (IBTA), and Editor-in-Chief of “TRIZ Review” journal.

Tuesday
November 16, 2021
6:00pm to 7:00pm ( IST )

Topic : Strategies for Developing Winning Products

Speaker : Victor Fey, TRIZ Master

President of The TRIZ Group, LLC
MATRIZ Vice President, Chairman of TRIZ Research and Development Council (TRDC)
Chairman of the Certification Board of the Altshuller Institute for TRIZ Studies

Victor Fey, TRIZ Master, President of The TRIZ Group, LLC. Over the past 25 years, Victor has collected more than two decades of consulting experience serving the Global 1000. His work has ranged the gamut from teaching and consulting, to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions.

Only at Hyundai-Kia Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $103 million. From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West.

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He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, and others.

Victor chairs the TRIZ R&D Council of the International TRIZ Association (MATRIZ) and the Certification Board of the Altshuller Institute for TRIZ Studies.  His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press (translated to Korean; Chinese translation is scheduled for 2020).

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Tuesday
November 16, 2021
7:15pm to 7:40pm ( IST )

Topic : TRIZ application for affordable systematic cost effective product development

Speaker : Santosh Khadasare, TRIZ LEVEL 3 Professional

Advanced Engineering Lead John Deere India

20 years industry experience – design and development of new products, electric vehicles and automation – Agricultural equipment, Turf equipment and passenger cars

  • B.E. Mechanical Engineering
  • M Tech- Automotive Electronics
  • TRIZ Professional – MATRIZ USA Level 3 Certified
  • DFSS BMGI Certified
  • Systems Engineering Level 2-California institute of Tech, USA
  • Achievements
  • 6 Patents, 50+ invention disclosures
  • $75 Cost reduction with per 1$ investment
  • Design and development of fully electric vehicle
  • Vehicle automation
  • White papers – Gyroscopic stability of vehicle, Zero turning radius vehicle

Tuesday
November 16, 2021
7:40pm to 8:00pm ( IST )

Topic : TRIZ in daily Life ( real time situation )

Speaker : Ajay Aggarwal, TRIZ LEVEL 1 Expert

Overall,18+ Years of rich Industry Experience in Agricultural equipment Engineering Development

Current working as Crop Harvesting Structures Manager, with John Deere India from past 12 Years

Prior to Deere worked with Claas India Ltd. as R&D Manager
Perusing Six Sigma(Black belt)
TRIZ Level 1 trained by TRIZ Asia
System Engg. Level 3 Certified [CalTech,US]
Six Sigma (Green Belt) [BMG, India]
MS (Manufacturing Science), [BITS Pilani ]
B-TECH (Mechanical & Automation) [MAIT,GGSIP]

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Tuesday
November 16, 2021
8:00pm to 8:45pm ( IST )

Topic : Getting great ideas to market by overcoming secondary conflicts – Case study

Speaker : John Cooke, Director
CoCatalyst Ltd

Originally qualified as a mechanical engineer, John has a proven track record in new product development. John worked for over 20 years at Mars Inc. and held several high-profile innovation management positions, leading teams to deliver a broad range of new products and technologies. Since starting CoCatalyst in 2008, John has helped his clients to find new technologies and has delivered solutions to several challenging technical problems. More recently, John has identified, developed and patented novel solutions to the rail industry problem of low adhesion. As a result of this work, John co-founded Water-Trak Limited with Simon Barnard of SCB Associates in 2020. John is a hands-on innovator with a personal portfolio of over 50 international patents and a back catalogue of successful market breakthrough innovations. John has also authored several papers on innovation methods and has presented his work at various TRIZ conferences.

Wednesday
November 17, 2021
5:00pm to 6:00pm ( IST )

Topic : Innovation Logic and Patent Inspiration

CASE: developing vaccine damage recovery treatments

Speaker : Simon Dewulf, CEO
AULIVE Software

Simon has a PhD in Patent Data Driven Innovation Logic from Imperial College London. He has been active in innovation since the 90s having conducted over 500 Innovation projects for patent driven companies and trained over 1500 people in the innovation logic method over the year. Simon is based in Australia where he is running an innovation center in the Australian bush mountains

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Wednesday
November 17, 2021
6:00pm to 7:00pm ( IST )

Topic : Main Parameters of Value (MPV) Analysis: Where MPV Candidates for a New Product Come From

Speaker : Dr. Oleg Abramov

Chief Technology Officer, GENTRIZ LLC, USA
Board Member, MATRIZ & Academic Secretary TMCC

Dr. Abramov holds a Ph.D. in Telecommunications, and a Master of Radio Engineering from Saint Petersburg Electrotechnical University. Dr. Abramov is a TRIZ Master.

Dr. Abramov manages innovation project teams and has worked with dozens of world-class companies including Intel, Honda, Owens Illinois, Hilti and Xerox. Dr. Abramov has been instrumental to the development of GEN TRIZ’s proprietary methodology and has authored several published articles on its tools and applications.

Prior to GEN TRIZ, Dr. Abramov worked as an Associate Professor at Saint Petersburg Electrotechnical University. He is the author of 48 patents.

Wednesday
November 17, 2021
7:15pm to 8:00pm ( IST )

Topic : contradiction solved : Designing The Zerodor Waterless Urinal

Speaker : Sachin Joshi – TRIZ LEVEL 2 Expert

Sachin professional with extensive experience in technology aggregation, product development, application development, sanitation, organic waste processing, metallurgical processes and analysis, outdoor education, behavioral sciences, organisationaldevelopment and startup management.

He loves to explore, evaluate and build the best fit of different materials, technologies, applications to solve very local level real problem statements. Try to figure out contradictions to resolve to find out best possible solutions through frugal innovations.

Sachin has an Education Diploma Mechanical, BE production – Mumbai University
MBA Finaance, JBIMS

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Wednesday
November 17, 2021
8:00pm to 8:45pm ( IST )

Topic : International Case Study

Speaker : To be Decided

Thursday
November 18, 2021
5:00pm to 6:00pm ( IST )

Topic : Inventing successful new products with Ideation Office of Innovation Tools

Speaker : Alla Zusman, TRIZ Master

Director of TRIZ Product Development, Ideation International Inc.

Ms. Zusman is a certified TRIZ Master, one of the main developers of the TRIZSoft® family of software, Ideation Office of Innovation Tools and is an instructor in its all applications. She received her TRIZ education from the TRIZ founder Genrich Altshuller and has 40 years of TRIZ experience, including participating as a fellow instructor in seminars conducted by Mr. Altshuller during 1983-1986. She co-authored multiple books (including several with Mr. Altshuller), patents and numerous papers, taught TRIZ to thousands of students around the world.

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Thursday
November 18, 2021
6:00pm to 7:00pm ( IST )

Topic : Non Linear Benchmarking for identifying winning Products

Speaker : Alex Lyubomirskiy, TRIZ Master

Chief Scientific Officer, GENTRIZ LLC, USA

Mr. Lyubomirskiy has about 30-year experience of in-depth research and development of the Theory of Inventive Problem Solving (TRIZ), Value Engineering (VE), Innovative Technology of Design (ITD), TRIZplus, and GEN TRIZ. He was a major contributor to the development of such post-TRIZ tools such as Function Analysis, Trimming, Feature Transfer, S-Curve Analysis, and Evolutionary Trends. Over the years, Mr. Lyubomirskiy has lead mentorship and facilitation programs for a number of Fortune 500 companies (e.g. General Electric, Intel, Siemens, British American Tobacco, Alcoa, POSCO, Wrigley, etc.) in countries like USA, Germany, UK, China, India, South Korea, Colombia, etc. Since 1983, Mr. Lyubomirskiy has trained thousands of people to become innovation professionals. He is the lead instructor for seminars that grant MATRIZ Level 3 certification (the highest level achievable through learning).

Training programs, which were conducted by Mr. Lyubomirskiy, demonstrated great success. For example, in 2014 he finished large multi-company in Colombia. As the result, among 280 international patents, filed in Colombia, his trainees filed 11 patents. It means that due to his effort innovation effectiveness of entire nation was increased on 4%.

G. Altshuller, the founder of TRIZ, awarded Mr. Lyubomirskiy with his certification for TRIZ Master. He is the author of more than 20 patents and multiple publications, including the book “Trends of Engineering System Evolution”. He is also a member of TRIZ Master Certification Board, Methodological Expertise Board, and Editorial Board of the TRIZ Journal.

Thursday
November 18, 2021
7:15pm to 8:00pm ( IST )

Topic : How To Select The ‘right’ Innovation Strategy For Your Market Winning Products?

Speaker : Nikhil Phadnis, TRIZ LEVEL 3 Professional

Junior Researcher and Consultant – LUT university of Technology, Finland
Masters of Science in Technology

Mr. Phadnis is an active consultant, one of the world’s youngest Level 3 certified TRIZ Professional, practitioner and certified Six Sigma Black belts. He has over 6+ years of experience in multiple innovation methods and has been involved with various Innovation projects in different domains such as Battery technology, textiles, consumer products, medical, clean energy systems, healthcare and automobile industry.

Currently, Mr. Phadnis is Junior researcher with LUT Kouvola unit and manages publicly funded multidisciplinary projects like MOSIM(End-to-end Digital Integration based on Modular Simulation of Natural Human Motions) and INCREASE(INnovation Capacity building foR EnhAncing Sustainable growth and Employability)

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His publications include an algorithm for idea landscaping and prioritization, integrating quantum economic analysis with open innovation, and Innovation strategy selection using S-Curves.

Mr. Phadnis is currently pursuing his Doctoral studies (PhD) in Innovation and Technology at Lappeenranta University of Technology, Finland. His areas of interest include TRIZ, Open innovation, Innovation strategy development, Business Model Innovation and S-curves.

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Thursday
November 18, 2021
8:00pm to 8:45pm( IST )

Topic : Application of TRIZ in Truck radial tyre development – A Case Study

Speaker : Sujith S. Nair, TRIZ LEVEL 2 Practitioner
Vice President : R&D (Centre of Excellence)
CEAT Limited.

Mr. Sujith S. Nair, is an M. Tech in Polymer Technology and MBA in Operations Management. A certified TRIZ (Level II) practitioner, with 22 years of experience in Tyre industry and worked for tyre majors such as CEAT Ltd. and Apollo Tyres Ltd. Presently, he is heading technology development verticals (Tyre Design & Simulation, Compounding & Material development, Basic Research, Vehicle Dynamics) & Patents; with total team size of 80 specialists, based out of both Indian and German R&D centres of CEAT Limited. His core expertise is in Tyre materials and processing. He is a Six Sigma Green Belt holder. He has travelled extensively and has published several papers in International Journals & filed more than 15 patents on his name. Currently serving as the Chairman – Education Committee, Indian Rubber Institute, Vadodara and as a faculty member

Master Class

Friday
November 19, 2021
5:00pm to 7:00pm ( IST )

Topic : Most Effective TRIZ Tools for Developing Market Winning Products

Mentor : Dr. Simon S.Litvin, PhD, TRIZ Master.

CEO GEN TRIZ, LLC, USA
Chairman of TRIZ Master Certification Council (TMCC) of MATRIZ

Business need: how to identify correct innovation target?

  • Objective – market winning products.
  • Business targets important for corporate executives:
    • Profit margin,
    • Market potential,
    • Market share,
    • Return on Investment (RoI).
  • Need to connect business challenges and underlying specific technical problems of products, processes, and services
  • Serious gap between business consulting companies and technology consulting firms as well as R&D departments of industrial companies

Major TRIZ Tools for Developing Market Winning Products

  • Main Parameters of Value Discovery (Voice of the Product)
  • Trends of Engineering System Evolution
  • Parallel Evolutionary Lines
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TRIZ with its methodological tools, such as Main Parameters of Value Discovery, Trends of Engineering System Evolution, Quantum Economic Analysis, Failure Anticipation Analysis, and GEN TRIZ Benchmarking allow to significantly increase accuracy of technology due diligence. It makes evaluation of an opportunity identified by the client more reliable and presents recommendations for going forward. It helps companies and VCs avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

GEN TRIZ evaluates the candidate technology against the following criteria:

  • Market needs, current and emerging (using MPV analysis);
  • Estimated market size;
  • Competitive offerings, current and emerging competitive technology platforms;
  • Technology development potential (using Trends of Engineering System
    Evolution);
  • Strength of the Intellectual Property (using Patent Circumvention technique);
  • Ownership qualification;
  • Level of technology development;
  • Potential failures of the technology (using Failure Anticipation Analysis);
  • Time and cost of required investment into R&D, IP protection, etc.
  • Export control issues such as Dual Use Technologies; regulations issues, etc.

Over the past 15 years, GEN TRIZ has helped support multiple acquisition and investment successes. In some cases we identified the opportunity; in others we evaluated an opportunity identified by the client and presented recommendations for going forward; many of these initiatives have now successfully been commercialized. In addition, we have helped clients avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

Our investment and/or acquisition recommendations are based on a unique and powerful
technology assessment and technology forecasting process – the client benefits with a technology due diligence based on data that no other process can collect. GEN TRIZ has access to broad and deep technology expertise and analytics that allow us to analyze a wide range of technologies. The result is (1) significantly reduced acquisition or investment risk and (2) a greater probability of achieving the desired ROI.

Benefits of attending

Participants will be introduced to scientifically based approach to Due Diligence process that will help them to make smarter investment decisions.

Key takes away and learning

  • Investment could be a reliable process with high ROI rather than game.
  • There is a systematic TRIZ-based approach to the Due Diligence process.
  • There are methodological tools that makes the Due Diligence process more instrumental
    and effective.

Master Class

Friday
November 19, 2021
7:00pm to 9:00pm ( IST )

Topic : Using Need Dynamics to Identify Main Parameters of Value

Mentor : Victor Fey, TRIZ Master

President of The TRIZ Group, LLC
MATRIZ Vice President, Chairman of TRIZ Research and Development Council (TRDC)
Chairman of the Certification Board of the Altshuller Institute for TRIZ Studies

About the Master Class
Main Parameters of Value (MPV) analysis has increasingly been used to identify critical features to be improved or introduced into new products and processes. TRIZ tools used in MPV analysis – function modeling and analysis, trimming, S-curve analysis, and trends of evolution – can noticeably augment conventional Voice of the Customer methods in capturing unmet customer’s needs.

However, MPV analysis doesn’t necessarily enable the uncovering of latent (unarticulated) needs, meeting which opens up new opportunities for growing business and improving the bottom line

Objectives:
In this tutorial, you will learn how to enhance MPV analysis with tools for the discovery of customer’s latent needs and wants. These tools use analysis of need dynamics to identify novel features that customers will likely expect in new product introductions. In particular, you will learn the following:

Takeaway:

  • How to use need dynamics to identify latent needs
  • How to map innovation opportunities to meet these needs
  • How to identify MPVs associated with uncovered latent needs
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TRIZ with its methodological tools, such as Main Parameters of Value Discovery, Trends of Engineering System Evolution, Quantum Economic Analysis, Failure Anticipation Analysis, and GEN TRIZ Benchmarking allow to significantly increase accuracy of technology due diligence. It makes evaluation of an opportunity identified by the client more reliable and presents recommendations for going forward. It helps companies and VCs avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

GEN TRIZ evaluates the candidate technology against the following criteria:

  • Market needs, current and emerging (using MPV analysis);
  • Estimated market size;
  • Competitive offerings, current and emerging competitive technology platforms;
  • Technology development potential (using Trends of Engineering System
    Evolution);
  • Strength of the Intellectual Property (using Patent Circumvention technique);
  • Ownership qualification;
  • Level of technology development;
  • Potential failures of the technology (using Failure Anticipation Analysis);
  • Time and cost of required investment into R&D, IP protection, etc.
  • Export control issues such as Dual Use Technologies; regulations issues, etc.

Over the past 15 years, GEN TRIZ has helped support multiple acquisition and investment successes. In some cases we identified the opportunity; in others we evaluated an opportunity identified by the client and presented recommendations for going forward; many of these initiatives have now successfully been commercialized. In addition, we have helped clients avoid costly mistakes with regard to acquisitions or investments by identifying potential technology-related hurdles that could be costly or difficult to overcome

Our investment and/or acquisition recommendations are based on a unique and powerful
technology assessment and technology forecasting process – the client benefits with a technology due diligence based on data that no other process can collect. GEN TRIZ has access to broad and deep technology expertise and analytics that allow us to analyze a wide range of technologies. The result is (1) significantly reduced acquisition or investment risk and (2) a greater probability of achieving the desired ROI.

Benefits of attending

Participants will be introduced to scientifically based approach to Due Diligence process that will help them to make smarter investment decisions.

Key takes away and learning

  • Investment could be a reliable process with high ROI rather than game.
  • There is a systematic TRIZ-based approach to the Due Diligence process.
  • There are methodological tools that makes the Due Diligence process more instrumental
    and effective.
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Master Class

Thursday
November 26, 2020
7:00pm to 9:00pm ( IST )

Topic : Trends of Engineering System Evolution

Mentor : Alex Lyubomirskiy, TRIZ Master

Chief Scientific Officer, GENTRIZ LLC, USA

About the Master Class

Trends of Engineering System Evolution (TESE) are statistically proven directions of Engineering System development describing the natural transitions of Engineering Systems from one state to another.

These directions are statistically true for all categories of Engineering Systems TESE is fundamental basis of all analytical- and problem solving tools of the modern TRIZ TESE are widely used for a ling term forecast of product- and technology development as well as for solving of inventive problems

Objectives:

To demonstrate power and uniqueness of this TRIZ tool
To share with participants modern developments in this area pf TRIZ methodology

Learnings:

The most interesting sub-trends of some TESE illustrated with various examples and case studiesTakeaway: Clear understanding of some interesting, practically applicable, and instrumental recommendations from different TESE Good impression regarding modern TRIZ

Genrikh Saulovich Altshuller

Technical Instructions for Participants

Dear conference participants, in order to ensure a smooth flow of our online conference, please take note of the following technical instructions.

  • In order to have access to online conference rooms and all the materials, you need to register on the conference website. We invite you to register as soon as possible but not later than 10h November to make sure you have access to the page with links to all online rooms, as well as additional materials presenters would like to share.
  • . When logging in, please use your full name and surname if possible to make communication easier.
  • . Once coming into an online room, please follow the basic online conference rules:
    a. Keep your microphone muted throughout the presentation.
    b. Keep your camera off throughout the presentation.
  • If during any of the presentations you have any technical issue, feel free to post your technical question in a chat of the Host. The assisting moderator will try to intervene and help you as fast as possible.
  • Please come to your online room at least 5 minutes before scheduled presentation time to make sure you do not face any technical problems.
  • . If you are thrown out of the room during the presentation, please try to reconnect following the same link. If you can’t do it, let us know by email as soon as possible. If the problem appears on our side, we will send specific instructions to your email address. So please check your inbox in case something happens.
  • If you, by any reason miss the session, please do not panic. The recording of the session would be made available to you.
  • In case of any questions, do not hesitate to contact us at info@trizasia.com
Genrikh Saulovich Altshuller

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Genrikh Saulovich Altshuller

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Genrikh Saulovich Altshuller

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